Discover how Nobile Glassware measured ROI, generated 150 leads, and gained key insights from a digital trade show in the US.
Nobile Glassware is a UK-based brand specializing in premium glassware, with over 30 years of experience.
Having never participated in a US trade show before, Nobile Glassware joined The Gift Fair USA 2026 — a leading digital trade show platform — with a clear objective: to test the US B2B market.
While confident in their product-market fit — proven through strong B2C sales in the US — this was an opportunity to understand how their brand would translate to retail buyers and wholesale partnerships.
The goal was to:
To support their first step into the US B2B space, The Gift Fair USA provided Nobile Glassware with a combination of digital booth tools, marketing exposure, and targeted guidance.
Ahead of the show, they participated in the webinar “Building Buzz For Your Business”, led by Sarah Shaw, which provided practical insights into approaching the US market and refining their sales strategy.
The XpoFairs platform enabled them to build their digital booth quickly and easily, without requiring technical expertise — allowing them to focus on what matters most: content and presentation.
In parallel, they were included in pre-show marketing campaigns, helping drive awareness and traffic to their booth.
For Nobile Glassware, The Gift Fair USA represented an important step in bridging their existing US B2C success with a new B2B strategy.
The show generated strong visibility and engagement, with around 150 leads, providing valuable exposure to a new audience of retailers and trade buyers.
Beyond lead generation, the experience provided meaningful insight into how B2B dynamics differ from B2C sales, particularly in terms of presentation, buyer expectations, and engagement.
The show also delivered valuable data on buyer behavior, reinforcing the importance of measuring ROI and performance.
Notably, around 65% of visitors accessed the booth via mobile, highlighting a key insight that had not been fully considered initially. This suggests that first impressions, clarity of messaging, and ease of navigation are critical, as buyers are often browsing quickly and on the go.
It also reinforced the importance of immediate, product-led communication, ensuring that the value proposition is clear within the first few seconds of interaction.
What stood out was Nobile Glassware’s strong analytical approach — actively questioning what worked, what could be improved, and how performance could be optimized for future shows.
This mindset is closely aligned with how we continue to evolve The Gift Fair USA. By analyzing data across digital trade shows — from engagement patterns to booth performance — we are developing clearer guidance and best practices for exhibitors, including what the most successful booths look like and what drives the highest levels of buyer engagement.
This case study highlights that measuring ROI in a virtual trade show goes beyond immediate sales.
For Nobile Glassware, success included:
Digital trade shows provide a low-risk, data-rich environment to test new markets, refine strategy, and build a foundation for long-term growth.
